Out of Home Media

Optimising the impact of advertising space by using big data

introduction

We work with Out of Home media agencies, drawing on demographic and behavioural insights extracted from mobile network and Wi-Fi data. The insights capture the profile of people passing specific advertising spaces. These spaces are located in shopping centres, retail centres, airports and metro and train stations. Our rich datasets help to inform advertising strategies by better matching audiences with brands in a more dynamic way than has traditionally been possible.

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use cases

international profile

Analysis of international visitors visiting specific locations

Interest segmentation

analysis of web browsing and app usage to segment audience

Demographic segmentation

analysing gender and age by time of day and day of week

Frequency of Visit analysis

Analysis of repeat visitors to a specific location

Demographic segmentation

analysing gender and age by time of day and day of week

Interest segmentation

analysis of web browsing and app usage to segment audience

international profile

Analysis of international visitors visiting specific locations

Use Cases

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Description

Description

Related case studies

  We are seeking to collaborate with organisations engaged in research.
If you wish to discuss potential research opportunities, please contact Dr. Steve Gwynne