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Using big data, for example Wi-Fi, cellular network and GPS data, we can derive a wide range of insights in a much more cost efficient and effective manner.
Tailored insights generated from big data sets can inform business decisions, either at a single store level, or across a network.
We derive insights focusing on the demographic and behavioural characteristics of the people dwelling or passing a specific advertising space.
Insights can be derived from mobile network data to inform the planning decisions taken by planners, developers and housing corporations.
Mobile network, app and/or telematics data can be used to assess the risk profile of a driver, based on a range of safe driving measures.
The catchment area of an A&E department, or hospital, can be captured using mobile network data.
Big data owners are collecting significant amounts of data, but do not generally understand or have the expertise to process, interpret and monetise the data they have.
The Movement Analytics team have the knowledge and required skills to analyse a range of data, with a real specialism in time stamped geo-spatial and complimentary data sets.
Data owners are supported by an experienced analytics team with the ability to create tailored and actionable insights for them and their customers, helping to drive commercial outcomes.
If you are a Data Owner and would like to discuss how Movement Strategies might support your monetisation strategy, please contact info@movementstrategies.com